Conversation: what matters most for marketers now
Year of publication: |
2010
|
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Authors: | Jaffe, Joseph ; Verdino, Greg |
Published in: |
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives. - New York, NY [u.a.] : McGraw-Hill, ISBN 0-07-163802-4. - 2010, p. 153-165
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Subject: | Direktmarketing | Direct marketing | Vertriebsweg | Distribution channel | Social Web | Social web |
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