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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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AN ANALYSIS OF THE BRAND LOYAL...
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Brand management
71
Markenführung
71
Consumer behaviour
56
Konsumentenverhalten
56
Brand image
45
Markenimage
45
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Beziehungsmarketing
25
Relationship marketing
25
Brand
24
Markenartikel
24
Advertising effects
19
Werbewirkung
19
Advertising
11
Werbung
11
Emotion
9
Viral marketing
8
Virales Marketing
8
social media
8
Marketing management
7
Marketingmanagement
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Brand loyalty
6
Markentreue
6
Celebrity endorsement
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Customer integration
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Kundenintegration
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Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
brand equity
4
purchase intention
4
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Fashion
3
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Loureiro, Sandra Maria Correia
8
Sarmento, Eduardo Moraes
3
Yang, Jing
3
Bang Nguyen Viet
2
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
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Ababneh, Bashar
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Abbas, Syed Mudasser
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Abratt, Russell
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Aljarah, Ahmad
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Almodarresi, Seyed Mahdi Alhosseini
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Amjad, Fiza
1
Anghelcev, George
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Ardekani, Saeid Saeida
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Aslam, Madiha
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Azevedo, António
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Bae, Mikyeung
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Bahtiar Mohamad
1
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
631
Economics Papers from University Paris Dauphine
578
The journal of brand management : an international journal
556
The journal of product & brand management
391
Journal of retailing and consumer services
298
MPRA Paper
293
SpringerLink / Bücher
275
ERIM Report Series Research in Management
185
Ovidius University Annals, Economic Sciences Series
136
Annals of Faculty of Economics
133
European journal of marketing : EJM
132
Psychology & marketing
118
Asia Pacific journal of marketing and logistics
112
International journal of hospitality management
110
Journal of strategic marketing
109
Marketing intelligence & planning
109
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of marketing communications
107
Journal of marketing management : MM
106
Open Access publications from Université Paris-Dauphine
106
Amfiteatru Economic Journal
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
The IUP journal of brand management : IJBRM
94
Journal of marketing
84
Journal of the Academy of Marketing Science
80
Cogent business & management
78
The AMFITEATRU ECONOMIC journal
77
Annals of marketing-mba
76
Marketing letters : a journal of research in marketing
75
Springer eBook Collection
74
Innovatives Markenmanagement
72
Amfiteatru economic : an economic and business research periodical
70
Journal of promotion management : JPM
68
Revista de Marketing Online (Journal of Online Marketing)
68
Journal of advertising research
67
Journal of international consumer marketing
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
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ECONIS (ZBW)
72
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72
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1
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
2
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
3
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
4
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
5
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
6
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
7
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
10
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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