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Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang; Kanso, Ali; Zhang, Yong; Olaru, Doina - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu; Huang, Yan; Anghelcev, George - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
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Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole; Breves, Priska; Schallhorn, Christiana; … - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
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The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
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The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
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Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
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Violence in games may not promise an effective brand strategy, but plot relation does
Monin Techawachirakul - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 121-143
Persistent link: https://www.econbiz.de/10012179108
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Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
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Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 233-252
Persistent link: https://www.econbiz.de/10012179120