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Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032