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Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita; Srivastava, Mallika - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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Gamifying employer branding : attracting critical talent in crisis situations like COVID-19
Kashive, Neerja; Khanna, Vandana Tandon; Kashive, Kshitij; … - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 487-514
Persistent link: https://www.econbiz.de/10013178048
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Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.; Bang, Hye Jin - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
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Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul; Arora, Nupur; Sethi, Vaishali - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 60-90
Persistent link: https://www.econbiz.de/10012801956