//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Small Agency/Client Relati...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
64
Werbung
64
Advertising effects
54
Werbewirkung
54
Consumer behaviour
46
Konsumentenverhalten
46
Internet marketing
33
Online-Marketing
33
Social Web
19
Social web
19
Brand management
11
Markenführung
11
advertising
10
social media
8
Viral marketing
7
Virales Marketing
7
Brand image
6
Celebrity endorsement
6
Celebrity-Werbung
6
Markenimage
6
Emotion
5
Marketing
5
Marketing management
4
Marketingmanagement
4
Mobile Marketing
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Public relations
4
Sponsoring
4
Sponsorship
4
Öffentlichkeitsarbeit
4
Bibliometrics
3
Bibliometrie
3
Brand
3
Computerspiel
3
Corporate disclosure
3
Creativity
3
Credibility
3
Facebook
3
more ...
less ...
Online availability
All
Undetermined
62
Free
2
Type of publication
All
Article
64
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Language
All
English
64
Author
All
Feng, Yang
3
Bang Nguyen Viet
2
Manyiwa, Simon
2
Shen, Fuyuan
2
Stewart, Kristin
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Anghelcev, George
1
Arora, Anshu
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Awale, Sushil
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Beard, Fred K.
1
Becerra, Enrique
1
Behrang, Kiandokht
1
Boeck, Harold
1
Bougie, Roger
1
Brodowsky, Glen H.
1
Bukhari, Syed Arsalan Haider
1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
1
Chan, Kara
1
Cheong, Hyuk Jun
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Corner, Gabrielle
1
Dalakas, Vassilis
1
DelVecchio, Devon
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Dua, Sahil
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Cato Journal
1,546
Demographic Research
833
MPIDR Working Papers
495
American Journal of Business
335
International journal of advertising : the review of marketing communications
210
Journal of advertising research
210
MPRA Paper
200
Books / Edward Elgar
196
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
177
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
International Journal of Social Science Studies
152
Journal of marketing communications
150
European Journal of Marketing
142
Journal of Consumer Marketing
136
Published Papers
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing Science
69
European journal of operational research : EJOR
67
European journal of marketing : EJM
64
Journal of retailing and consumer services
63
International Marketing Review
59
Strategic Direction
58
NBER working paper series
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of Services Marketing
47
Journal of marketing research : JMR
47
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
10
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
3
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
4
The trade-off between quantity and quality of information in gender responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
5
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
6
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
7
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
8
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->