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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Consumer behaviour
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Advertising effects
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Werbewirkung
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Internet marketing
78
Online-Marketing
78
Social Web
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Brand management
42
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social media
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Loureiro, Sandra Maria Correia
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Xue, Fei
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Yang, Jing
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Abu Bakar bin Abdul Hamid
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
810
Journal of advertising research
486
Journal of retailing and consumer services
388
SpringerLink / Bücher
350
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
311
Journal of marketing communications
306
International journal of advertising : the review of marketing communications
291
International journal of internet marketing and advertising : IJIMA
271
Technological forecasting & social change : an international journal
269
Psychology & marketing
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
247
Management science : journal of the Institute for Operations Research and the Management Sciences
208
Journal of advertising
203
Information systems research : ISR
201
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
193
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Journal of promotion management : JPM
184
Tourism management : research, policies, practice
173
European Journal of Marketing
168
Journal of Consumer Marketing
167
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
165
Journal of marketing
160
International journal of hospitality management
159
Springer eBook Collection
158
Journal of management information systems : JMIS
152
European journal of marketing : EJM
144
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
140
Journal of marketing research : JMR
140
Business horizons
131
Journal of marketing management : MM
130
NBER working paper series
130
International journal of electronic marketing and retailing : IJEMR
128
Industrial marketing management : the international journal for industrial and high-tech firms
125
Electronic commerce research
124
Strategic Direction
122
Journal of internet commerce
118
Journal of travel and tourism marketing
114
The journal of product & brand management
113
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ECONIS (ZBW)
145
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1
Integrating the S-O-R model to examine purchase intention based on instagram sponsored
advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
2
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
5
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
6
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
7
Platform variation and content variation on social media : a dual-route model of cognitive and experiential effects
Huang, Guanxiong
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 396-433
Persistent link: https://www.econbiz.de/10012179134
Saved in:
8
A comparison of lifestyle marketing and brand influencer
advertising
for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
9
Irritating or enjoyable? : exploring the effects of soft-text native
advertising
and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
10
Predicting consumer avoidance of native
advertising
on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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