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An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho; Tang, Jia-Wei; Chen, Chun-Hsien - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
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The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin; Yu, Tiffany Hui-Kuang; Hsiao, Chih-Yi - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
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Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul; Arora, Nupur; Sethi, Vaishali - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas; Manolopoulou, Aikaterini; … - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
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E-commerce customer attraction : digital marketing techniques, evolution and dynamics across firms
Ponzoa, José M.; Erdmann, Anett - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 697-715
Persistent link: https://www.econbiz.de/10012549625
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse; Maree, Tania - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363