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The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi; Shim, Sung Wook; Jeon, Minhee - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
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Study of Thai youths in the northeastern region of Thailand on the effectiveness of digital payment behavior
Khwanjira Ponsree; Taksin Phongpaew; Phaninee Naruetharadhol - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 569-605
Persistent link: https://www.econbiz.de/10013550374
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Advertising and peer influences on teen and young adolescent alcohol consumption decisions : a theory-of-reasoned-action approach
Sciglimpaglia, Donald; Tarr, Emily K.; Brodowsky, Glen H. - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 417-440
Persistent link: https://www.econbiz.de/10012440345
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Young consumers' perceptions of AI-powered in-car personalized services in a growing market for smart cars
Mathai, Jastina - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 110-128
Persistent link: https://www.econbiz.de/10014447587
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Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul; Arora, Nupur; Sethi, Vaishali - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955