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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Brand management
75
Markenführung
75
Consumer behaviour
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Brand image
49
Markenimage
49
Internet marketing
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Online-Marketing
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Loureiro, Sandra Maria Correia
8
Yang, Jing
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Bang Nguyen Viet
3
Sarmento, Eduardo Moraes
3
Bilro, Ricardo Godinho
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
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Mundel, Juan
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Rita, Paulo
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Xue, Fei
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Zhou, Lijie
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Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
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Amjad, Fiza
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Anghelcev, George
1
Ardekani, Saeid Saeida
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Arroyo, Amaranta
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Bahtiar Mohamad
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
660
The journal of brand management : an international journal
618
The journal of product & brand management
394
SpringerLink / Bücher
353
Journal of retailing and consumer services
339
Psychology & marketing
150
European journal of marketing : EJM
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Journal of Product & Brand Management
124
International journal of hospitality management
123
Marketing intelligence & planning
120
Journal of strategic marketing
118
Journal of marketing communications
116
Asia Pacific journal of marketing and logistics
113
Industrial marketing management : the international journal for industrial and high-tech firms
112
Journal of marketing
112
Journal of marketing research : JMR
112
Journal of advertising research
109
Journal of marketing management : MM
106
Springer eBook Collection
102
Journal of fashion marketing and management
100
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
89
The Trademark reporter
85
Marketing letters : a journal of research in marketing
81
Journal of international consumer marketing
79
Research
79
International journal of internet marketing and advertising : IJIMA
77
Business strategy and the environment
76
International journal of consumer studies
75
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : JPM
73
Cogent business & management
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
International journal of advertising : the review of marketing communications
70
Marketing : ZFP ; journal of research and management
69
The journal of consumer marketing
69
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ECONIS (ZBW)
79
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1
A study on the influence of eco-labels and green advertising on green
brand
equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
2
Brand
storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
3
The effects of
brand
involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
4
Why does this
brand
speak to me? : conceptualization, scale development, and validation of
brand
relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
5
Post-recall stock market signals : the impact of ad spending on sales performance
Huang, Jianping
;
Radighieri, Jeffrey P.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 765-787
Persistent link: https://www.econbiz.de/10012607289
Saved in:
6
Does reward gamification drive
brand
relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
7
The effect of
brand
engagement and
brand
love upon overall
brand
equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
8
Brand
commitment role in the relationship between
brand
loyalty and
brand
satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
9
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and
brand
zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
Saved in:
10
Building customer-
brand
relationships through customer
brand
engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
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