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The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang; Mueller, Barbara - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
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Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
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Influencer marketing in Web 3.0 : how algorithm-related influencer following norms affect influencer endorsement effectiveness
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 444-472
Persistent link: https://www.econbiz.de/10014513560
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A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen; Ma, Wenjuan; Feng, Yang - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 278-305
Persistent link: https://www.econbiz.de/10012423613