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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
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Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
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The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame; Abratt, Russell; Mingione, … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
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Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary; Roberts-Lombard, Mornay; … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
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Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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How destination brand equity and destination brand authenticity influence destination visit intention : evidence from the United Arab Emirates
Kumail, Tafazal; Al Qeed, Marzouq Ayed; Aburumman, Asad; … - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 332-358
Persistent link: https://www.econbiz.de/10012821546
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie; Durif, Fabien; Grappe, Cindy G. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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Post-recall stock market signals : the impact of ad spending on sales performance
Huang, Jianping; Radighieri, Jeffrey P. - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 765-787
Persistent link: https://www.econbiz.de/10012607289
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"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing; Mundel, Juan - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 877-899
Persistent link: https://www.econbiz.de/10012607295