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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
European Journal of Marketing
306
Journal of Consumer Marketing
299
Journal of advertising research
221
International journal of advertising : the review of marketing communications
217
Journal of business research : JBR
211
International journal of advertising : the quarterly review of marketing communications
190
Journal of advertising
190
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
157
Marketing Intelligence & Planning
120
Young Consumers
117
Journal of Product & Brand Management
108
Journal of retailing and consumer services
106
SpringerLink / Bücher
104
International Marketing Review
100
Journal of Services Marketing
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
NBER working paper series
94
Journal of promotion management : JPM
90
European journal of marketing : EJM
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Strategic Direction
85
European journal of operational research : EJOR
82
IZA Discussion Papers
82
Working paper / National Bureau of Economic Research, Inc.
82
Marketing Science
78
Journal of historical research in marketing
75
NBER Working Paper
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Psychology & marketing
68
CESifo working papers
65
International journal of industrial organization
64
MPRA Paper
63
International Journal of Bank Marketing
62
International journal of internet marketing and advertising : IJIMA
62
Journal of Managerial Psychology
56
International journal of consumer studies
55
Journal of marketing research : JMR
53
Asia Pacific Journal of Marketing and Logistics
52
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ECONIS (ZBW)
68
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1
Online gaming and OTT consumption : an exploratory study of Generation Z
Nigam, Achint
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 420-442
Persistent link: https://www.econbiz.de/10013178044
Saved in:
2
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
3
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
4
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
5
The trade-off between quantity and quality of information in gender responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
6
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
7
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
8
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
9
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
10
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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