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Stakeholder marketing : why "stakeholder" was omitted from American marketing association's official 2007 definition of marketing and why the future is bright for stakeholder marke...
Gundlach, Gregory T.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 89-92
Persistent link: https://www.econbiz.de/10003979328
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The American marketing association's new definition of marketing : perspective and commentary on the 2007 revision
Gundlach, Gregory T.; Wilkie, William L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 259-264
Persistent link: https://www.econbiz.de/10003923207
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The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 243-250
Persistent link: https://www.econbiz.de/10003672137
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The American Marketing Association definition of marketing : moving from lagging to leading indicator
Ringold, Debra Jones; Weitz, Barton A. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10003672142
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Marketing's evolving identity : defining our future
Lusch, Robert F. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
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What does the definition of marketing tell us about ourselves?
Wilkie, William L.; Moore, Elizabeth S. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 269-276
Persistent link: https://www.econbiz.de/10003672153
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A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 277-283
Persistent link: https://www.econbiz.de/10003672159
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The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.; Williams, Brian C. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
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The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association
Mick, David Glen - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 289-292
Persistent link: https://www.econbiz.de/10003672170
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Marketing as constructive engagement
Shultz, Clifford J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 293-301
Persistent link: https://www.econbiz.de/10003673033