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Marketing as a means to transformative social conflict resolution : lessons from transitioning war economies and the Colombian coffee marketing system
Barrios, Andrés; Valck, Kristine de; Shultz, Clifford J.; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 185-197
Persistent link: https://www.econbiz.de/10011618666
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The paradoxical relationships between marketing and vulnerability
Shultz, Clifford J.; Holbrook, Morris B. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 124-127
Persistent link: https://www.econbiz.de/10003875247
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Marketing and public policy : transformative research in developing markets
Shultz, Clifford J.; Deshpandé, Rohit; Cornwell, T. Bettina - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 178-184
Persistent link: https://www.econbiz.de/10009679230
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Marketing as constructive engagement
Shultz, Clifford J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 293-301
Persistent link: https://www.econbiz.de/10003673033
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Risk, trade, recovery, and the consideration of real options : the imperative coordination of policy , marketing, and finance in the wake of catastrophe
Manfredo, Mark R.; Shultz, Clifford J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10003479429