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Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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Food and nutrition messages communicated through prime-time television
Avery, Rosemary J. (contributor) - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10001231656
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An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.; O’Donoghue, Amie C.; Squire, Claudia M. - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
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Embedded advertising on television : disclosure, deception, and free speech rights
Cain, Rita M. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10009404944
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Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
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Does advertising on television cause childhood obesity? : a longitudinal analysis
Beales, J. Howard; Kulick, Robert - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 185-194
Persistent link: https://www.econbiz.de/10010228566
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Children's exposure to television advertising : implications for childhood obesity
Desrochers, Debra M.; Holt, Debra J. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 182-201
Persistent link: https://www.econbiz.de/10003672092