Embedded advertising on television : disclosure, deception, and free speech rights
Year of publication: |
2011
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Authors: | Cain, Rita M. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 30.2011, 2, p. 226-238
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Subject: | Fernsehwerbung | Television advertising | Werbebeschränkung | Advertising regulation | Product Placement | Product placement | Meinungsfreiheit | Freedom of expression | USA | United States |
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