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Commitment variation in the phrases to the relationship development process
Goldring, Deborah - In: Journal of relationship marketing : innovations & … 9 (2010) 4, pp. 229-246
Persistent link: https://www.econbiz.de/10008857875
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Reassessing relationships in consumer markets : emotion, cognition, and consumer relationship intention
Fernandes, Teresa; Proença, João F. - In: Journal of relationship marketing : innovations & … 12 (2013) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10009745159
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Companion shoppers and the consumer shopping experience
Lindsey-Mullikin, Joan; Munger, Jeanne Lauren - In: Journal of relationship marketing : innovations & … 10 (2011) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10009012723
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An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
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Performing under pressure : winning customers through improvisation in team selling
Hill, Katerina E.; Bush, Victoria D.; Vorhies, Douglas; … - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 227-244
Persistent link: https://www.econbiz.de/10011820604