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The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran; Lee, Stacy H.; Kim, HaeJung; Evans, Leslie - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
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Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>; Laverie, Debra A.; Rinaldo, … - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
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Building human brands : the role of critical reviews
Pomirleanu, Nadia; Chennamaneni, Pavan Rao; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
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Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.; Andrews MacLelland, Melinda; Wallace, … - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
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Impacts of brand digitalization on brand market performance : the mediating role of brand competence and brand warmth
Li, Yao; Song, Xuge; Zhou, Mi - In: Journal of research in interactive marketing : … 17 (2023) 3, pp. 398-415
Persistent link: https://www.econbiz.de/10014313429
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Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.; Jayawardhena, Chanaka; Liu, Hongfei - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
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Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
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The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr; Paul, Justin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 238-256
Persistent link: https://www.econbiz.de/10014521197