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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
IZA Discussion Papers
2,008
Discussion paper series / IZA
1,281
IZA Discussion Paper
1,153
CESifo Working Paper
742
MPRA Paper
694
CESifo working papers
577
Journal of business research : JBR
546
NBER Working Papers
481
CESifo Working Paper Series
438
CEPR Discussion Papers
363
Journal of retailing and consumer services
298
Working Paper
297
Technological forecasting & social change : an international journal
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
231
NBER working paper series
227
SpringerLink / Bücher
191
Economics Papers from University Paris Dauphine
175
ZEW Discussion Papers
172
International journal of internet marketing and advertising : IJIMA
164
Working paper
164
Information systems research : ISR
163
Tourism management : research, policies, practice
151
International journal of hospitality management
150
GLO Discussion Paper
139
GLO discussion paper
138
Preprints of the Max Planck Institute for Research on Collective Goods
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
130
American Economic Review
129
Psychology & marketing
129
CReAM Discussion Paper Series
127
Journal of management information systems : JMIS
123
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
Discussion paper
110
Industrial marketing management : the international journal for industrial and high-tech firms
103
Journal of marketing communications
102
Jena Economic Research Papers
101
Electronic commerce research
99
Journal of travel and tourism marketing
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
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ECONIS (ZBW)
106
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1
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan
;
Esfidani, Mohammad Rahim
;
Barzoki, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Saved in:
2
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
3
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
4
The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011639164
Saved in:
5
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
6
Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations
Liu, Xin
;
Hu, Jing
;
Xu, Bing
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011779143
Saved in:
7
Global use and access of social networking web sites : a national culture perspective
Gong, Wen
;
Stump, Rodney L.
;
Li, Zhan G.
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
Saved in:
8
Relationships in online communities : the potential for marketers
Quinton, Sarah
;
Harridge-March, Sally
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Saved in:
9
Social media and mobile marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
Saved in:
10
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
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