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~isPartOf:"Journal of retailing"
~isPartOf:"NBER working paper series"
~person:"Desmichel, Perrine"
~person:"Gustafsson, Anders"
~subject:"Brand management"
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THE SElKATSUSHA AND THE FIGHT...
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Brand management
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Desmichel, Perrine
Gustafsson, Anders
Ma, Yu
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Journal of retailing
NBER working paper series
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
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Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
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