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A scientific approach to dividing the advertising budget
Simon, Julian Lincoln - In: Journal of retailing 45 (1969) 3, pp. 37-45,83
Persistent link: https://www.econbiz.de/10002824066
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Estimating the readership of retail newspaper advertising
Soley, Lawrence C.; James, William L. - In: Journal of retailing 58 (1982) 3, pp. 59-75
Persistent link: https://www.econbiz.de/10002872184
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Some implications of retail level bartering
Nickels, William G.; Zabriskie, Noel B. - In: Journal of retailing 47 (1971) 1, pp. 63-69,96
Persistent link: https://www.econbiz.de/10002571879