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Marktforschung
58
Vereinigte Staaten
31
Verbraucher
18
Market research
13
Einzelhandel
11
Retail trade
6
Absatzpolitik
3
Distribution channel
3
Einzelhandelsbetrieb
3
Einzelhandelsgeographie
3
Measurement
3
Messung
3
Scientific method
3
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Wissenschaftliche Methode
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Consumer behaviour
2
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Jugend
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Advertising
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1
Chicago
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Competition
1
Competitive strategies
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Competitive strategy
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Cross-category demand effects
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Customer purchase behavior
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Customer satisfaction
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45
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MacKenzie, Scott B.
3
Mantrala, Murali K.
3
Podsakoff, Philip M.
3
Samli, A. Coskun
2
Aiolfi, Simone
1
Allen, B. J.
1
Anderson jr, W. Thomas
1
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1
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1
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1
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1
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1
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1
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1
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1
Bender, Wesley C.
1
Benjamin, Dolores
1
Berry, Leonard L.
1
Bian, Yiwen
1
Bijmolt, Tammo H. A.
1
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1
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1
Brown, Earl H.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dodge, H. Robert
1
Ellsworth, T. D.
1
Enis, Ben M.
1
French, Norman D.
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Journal of retailing
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
96
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
50
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Intereconomics : review of European economic policy
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
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ECONIS (ZBW)
58
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1
Impact of Long Island centers on shopping habits
Ellsworth, T. D.
;
Benjamin, Dolores
;
Radolf, Herman
- In:
Journal of retailing
33
(
1957
)
3
,
pp. 109-118,164
Persistent link: https://www.econbiz.de/10002116132
Saved in:
2
"Store loyalty" as a basis for market segmentation
Enis, Ben M.
;
Paul, Gordon W.
- In:
Journal of retailing
46
(
1970
)
3
,
pp. 42-56
Persistent link: https://www.econbiz.de/10002119080
Saved in:
3
Differentiation via technology : strategic positioning of services following the introduction of disruptive technology
Padgett, Dan
;
Mulvey, Michael S.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003598457
Saved in:
4
Multiple unit price promotions and their effects on quantity purchase intentions
Manning, Kenneth C.
;
Sprott, David E.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10003598470
Saved in:
5
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
6
Common method bias in marketing : causes, mechanisms, and procedural remedies
MacKenzie, Scott B.
;
Podsakoff, Philip M.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 542-555
Persistent link: https://www.econbiz.de/10009707070
Saved in:
7
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
Saved in:
8
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Viswanathan, Madhu
;
Kayande, Ujwal
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 556-562
Persistent link: https://www.econbiz.de/10009719238
Saved in:
9
Identifying demand effects in a large network of product categories
Gelper, Sarah
;
Wilms, Ines
;
Croux, Christophe
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011484035
Saved in:
10
The economic benefits to retailers from customer participation in proprietary web panels
Allen, B. J.
;
Dholakia, Utpal M.
;
Basuroy, Suman
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10011504972
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