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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
137
Retail trade
137
Beziehungsmarketing
68
Relationship marketing
68
Brand management
51
Markenführung
51
Online retailing
49
Online-Handel
49
Preismanagement
35
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35
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Electronic Commerce
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Retailing
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Vertriebsweg
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Brand
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Sales promotion
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Verkaufsförderung
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Markenartikel
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Brand image
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Customer satisfaction
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Dienstleistungsqualität
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Kundenzufriedenheit
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Service quality
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Ladengestaltung
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Store design
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Marketingmanagement
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Retail price
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Food retailing
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Internet marketing
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Grewal, Dhruv
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8
Breugelmans, Els
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Campo, Katia
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6
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5
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Ruyter, Ko de
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Bearden, William O.
3
Biswas, Abhijit
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Dass, Mayukh
3
Dekimpe, Marnik G.
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Evanschitzky, Heiner
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Gauri, Dinesh Kumar
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Hardesty, David M.
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Haruvy, Ernan
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Howlett, Elizabeth
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Jha, Subhash
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Ma, Yu
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Seetharaman, Seethu
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Sethuraman, Raj
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Shankar, Venkatesh
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Sloot, Laurens M.
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Journal of retailing
Journal of business research : JBR
2,200
Journal of retailing and consumer services
1,970
International journal of consumer studies
784
NBER working paper series
781
International journal of hospitality management
756
Psychology & marketing
685
Working paper / National Bureau of Economic Research, Inc.
653
The journal of brand management : an international journal
643
SpringerLink / Bücher
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
NBER Working Paper
587
The journal of product & brand management
494
Discussion paper series / IZA
437
Asia Pacific journal of marketing and logistics
425
European journal of marketing : EJM
396
Journal of marketing research : JMR
369
Journal of marketing management : MM
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of travel and tourism marketing
351
Tourism management : research, policies, practice
348
Cogent business & management
338
Economics of education review
333
Journal of marketing communications
332
Journal of international consumer marketing
331
Journal of business ethics : JOBE
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of marketing
326
Marketing letters : a journal of research in marketing
318
Journal of fashion marketing and management
314
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
296
Journal of consumer behaviour : an international research review
295
Journal of education for business
295
The journal of consumer marketing
295
Journal of the Academy of Marketing Science
294
Marketing intelligence & planning
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
IZA Discussion Paper
285
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ECONIS (ZBW)
322
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322
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1
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
2
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
3
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
4
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
5
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
6
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
7
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
8
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
9
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
10
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
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