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Category-specific coupon proneness: The impact of individual characteristics and category-specific variables
Swaminathan, Srinivasan; Bawa, Kapil - In: Journal of retailing 81 (2005) 3, pp. 205-214
Persistent link: https://www.econbiz.de/10006605740
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Customer loyalty in e-commerce: an exploration of its antecedents and consequences
Srinivasan, Srini S.; Anderson, Rolph; Ponnavolu, Kishore - In: Journal of retailing 78 (2002) 1, pp. 41-50
Persistent link: https://www.econbiz.de/10006617024
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Face Value: Its Impact on Coupon Redemption, Brand Sales, and Brand Profitability
Leone, Robert P.; Srinivasan, Srini S. - In: Journal of retailing 72 (1996) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10006633155