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Product form bundling: Implications for marketing digital products
Koukova, Nevena T.; Kannan, P.K.; Ratchford, Brian T. - In: Journal of retailing 84 (2008) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10008071252
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The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies
Kopalle, Praveen K.; Kannan, P.K.; Boldt, Lin Bao; … - In: Journal of retailing 88 (2012) 1, pp. 102-115
Persistent link: https://www.econbiz.de/10009830515
Cover Image
Product form bundling: Implications for marketing digital products
Koukova, Nevena T.; Kannan, P.K.; Ratchford, Brian T. - In: Journal of retailing 84 (2008) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10008884185