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Empirical generalizations in search engine advertising
Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd - In: Journal of retailing 90 (2014) 2, pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian; Wilken, Robert; Eisenbeiß, Maik; … - In: Journal of retailing 90 (2014) 3, pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
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Bid-elicitation interfaces and bidding behavior in retail interactive pricing
Spann, Martin; Häubl, Gerald; Skiera, Bernd; … - In: Journal of retailing 88 (2012) 1, pp. 131-144
Persistent link: https://www.econbiz.de/10009513146
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Capturing retailers' brand and customer focus
Han, Simeng; Reinartz, Werner J.; Skiera, Bernd - In: Journal of retailing 97 (2021) 4, pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
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A comparison of return rate calculation methods : evidence from 16 retailers
El Kihal, Siham; Nurullayev, Namig; Schulze, Christian; … - In: Journal of retailing 97 (2021) 4, pp. 676-696
Persistent link: https://www.econbiz.de/10013270710
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Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
Spann, Martin; Häubl, Gerald; Skiera, Bernd; … - In: Journal of retailing 88 (2012) 1, pp. 131-145
Persistent link: https://www.econbiz.de/10009830517