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Relationship marketing
108
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107
Consumer behaviour
96
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96
Einzelhandel
74
Retail trade
74
Brand management
52
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Grewal, Dhruv
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Verhoef, Peter C.
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Ma, Yu
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Nordfält, Jens
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Journal of retailing
Journal of business research : JBR
1,310
SpringerLink / Bücher
944
Journal of retailing and consumer services
804
European Journal of Marketing
617
Industrial marketing management : the international journal for industrial and high-tech firms
598
The journal of brand management : an international journal
585
The journal of product & brand management
405
International journal of hospitality management
377
Journal of the Academy of Marketing Science
298
Journal of strategic marketing
288
European journal of marketing : EJM
276
The journal of business & industrial marketing
276
Marketing Intelligence & Planning
271
Journal of marketing
252
The journal of services marketing
246
Journal of marketing management : MM
244
Marketing intelligence & planning
241
Springer eBook Collection
236
The service industries journal
227
Psychology & marketing
223
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
215
Gabler Edition Wissenschaft
211
Journal of Food Distribution Research
208
Asia Pacific journal of marketing and logistics
203
Management science : journal of the Institute for Operations Research and the Management Sciences
202
Europäische Hochschulschriften / 5
196
Journal of Product & Brand Management
196
Springer eBook Collection / Business and Economics
196
Tourism management : research, policies, practice
193
Journal of Business & Industrial Marketing
180
Journal of travel and tourism marketing
173
NBER working paper series
172
International journal of contemporary hospitality management
168
Journal of Consumer Marketing
165
Strategic Direction
161
International journal of electronic customer relationship management : IJECRM
159
Discussion paper / Centre for Economic Policy Research
158
Working paper / National Bureau of Economic Research, Inc.
157
Journal of marketing communications
153
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ECONIS (ZBW)
162
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1
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162
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1
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
2
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
3
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
4
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
5
Consumer brand
marketing
through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
6
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
7
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
8
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
9
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
10
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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