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Journal of retailing
Journal of marketing research : JMR
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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An introduction to the soecial issue
Bucklin, Randolph E.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 543-545
Persistent link: https://www.econbiz.de/10011422339
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Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
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