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~isPartOf:"Journal of retailing"
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Brand management
51
Markenführung
51
Consumer behaviour
42
Konsumentenverhalten
42
Markenartikel
32
Einzelhandel
31
Retail trade
31
Brand image
29
Markenimage
29
Brand
26
Beziehungsmarketing
13
Relationship marketing
13
Handelsmarke
11
Store brand
11
Marketing management
9
Marketingmanagement
9
Preismanagement
9
Pricing strategy
9
Einzelhandelspreis
7
Retail price
7
Vereinigte Staaten
7
Online retailing
6
Online-Handel
6
Retailing
6
Sales promotion
6
Verkaufsförderung
6
Store brands
5
Brand equity
4
Category Management
4
Category management
4
Distribution channel
4
Luxury goods
4
Luxusgüter
4
Private labels
4
Product design
4
Produktgestaltung
4
Verbraucher
4
Vertriebsweg
4
Advertising effects
3
Bewertung
3
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Verhoef, Peter C.
4
Ma, Yu
3
Brady, Michael K.
2
Brown, F. E.
2
Chung, Hwan
2
Dekimpe, Marnik G.
2
Gielens, Katrijn
2
Lee, Eunkyu
2
Narasimhan, Chakravarthi
2
Ruyter, Ko de
2
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2
Sloot, Laurens M.
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing
Journal of business research : JBR
774
The journal of brand management : an international journal
663
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
349
Psychology & marketing
203
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing research : JMR
134
Journal of advertising research
132
Journal of marketing management : MM
132
Journal of marketing communications
131
Journal of marketing
127
International journal of hospitality management
126
Tourism management : research, policies, practice
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Journal of strategic marketing
122
Marketing intelligence & planning
120
Journal of travel and tourism marketing
118
The IUP journal of brand management : IJBRM
104
Journal of fashion marketing and management
100
Springer eBook Collection
97
Journal of international consumer marketing
94
Journal of the Academy of Marketing Science
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The journal of consumer marketing
88
International marketing review
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
International journal of advertising : the quarterly review of marketing communications
82
The Trademark reporter
82
Journal of promotion management : JPM
80
Journal of global marketing
79
Journal of promotion management : innovations in planning and applied research
78
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
77
International journal of advertising : the review of marketing communications
76
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ECONIS (ZBW)
77
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1
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1
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
2
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
3
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
4
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
5
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
6
Brand
building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
7
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
8
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
9
Brand
presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
10
Uppercase premium effect : the role of
brand
letter case in
brand
premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
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