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Quasi-franchising : a new mode...
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Brand management
52
Markenführung
52
Consumer behaviour
33
Konsumentenverhalten
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Einzelhandel
32
Retail trade
32
Franchising
23
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Dekimpe, Marnik G.
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Chung, Hwan
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Dant, Rajiv P.
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Journal of retailing
Journal of business research : JBR
624
The journal of brand management : an international journal
564
The journal of product & brand management
387
SpringerLink / Bücher
344
Journal of retailing and consumer services
299
International journal of hospitality management
141
European journal of marketing : EJM
135
Industrial marketing management : the international journal for industrial and high-tech firms
127
Journal of strategic marketing
124
Journal of Product & Brand Management
118
Psychology & marketing
114
Marketing intelligence & planning
112
Asia Pacific journal of marketing and logistics
109
Journal of marketing communications
107
Strategic Direction
105
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
88
Journal of the Academy of Marketing Science
87
Innovatives Markenmanagement
86
Journal of marketing
85
International journal of internet marketing and advertising : IJIMA
75
Journal of promotion management : innovations in planning and applied research
75
Research
71
Marketing letters : a journal of research in marketing
70
The service industries journal
69
Tourism management : research, policies, practice
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International marketing review
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
International journal of contemporary hospitality management
63
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
62
Qualitative market research : an international journal
62
European Journal of Marketing
61
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ECONIS (ZBW)
75
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75
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1
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
2
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
3
Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania
;
Diamond, Nina
;
Kozinets, Robert V.
; …
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10003892380
Saved in:
4
Using lexical semantic analysis to derive online brand positions : an application to retail marketing research
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
;
Venkatesh, Alladi
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003870583
Saved in:
5
The impact of code switching on service encounters
Schau, Hope Jensen
;
Dellande, Stephanie
;
Gilly, Mary C.
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003438217
Saved in:
6
The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur
;
Cravens, Karen S.
;
Diamantopoulos, …
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
Saved in:
7
Conveying trustworthiness to online consumers : reactions to consensus, physical store presence, brand familiarity, and generalized suspicion
Benedicktus, Ray L.
;
Brady, Michael K.
;
Darke, Peter R.
; …
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 322-335
Persistent link: https://www.econbiz.de/10008808862
Saved in:
8
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
9
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
10
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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