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On the value relevance of retailer advertising spending and same-store sales growth
Tuli, Kapil R.; Mukherjee, Anirban; Dekimpe, Marnik G. - In: Journal of retailing 88 (2012) 4, pp. 447-461
Persistent link: https://www.econbiz.de/10009707178
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A comparison of return rate calculation methods : evidence from 16 retailers
El Kihal, Siham; Nurullayev, Namig; Schulze, Christian; … - In: Journal of retailing 97 (2021) 4, pp. 676-696
Persistent link: https://www.econbiz.de/10013270710
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Cross-buying in retailing: drivers and consequences
Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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Franchising as a plural system: a risk-based explanation
Bürkle, Thomas; Posselt, Thorsten - In: Journal of retailing 84 (2008) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003732233
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Using transformational appeals to enhance the retail experience
Naylor, Gillian; Kleiser, Susan Bardi; Baker, Julie; … - In: Journal of retailing 84 (2008) 1, pp. 49-57
Persistent link: https://www.econbiz.de/10003732235
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Selling an opaque product through an intermediary: the case of disguising one's product
Fay, Scott - In: Journal of retailing 84 (2008) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10003732237
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A categorization of small retailer research streams: what does it portend for future research?
Runyan, Rodney C.; Droge, Cornelia - In: Journal of retailing 84 (2008) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10003732241
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Store inventory can affect demand : empirical evidence from magazine retailing
Koschat, Martin A. - In: Journal of retailing 84 (2008) 2, pp. 165-179
Persistent link: https://www.econbiz.de/10003744301
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Customer experience management in retailing : an organizing framework
Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497