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Einzelhandel
322
Consumer behaviour
317
Konsumentenverhalten
317
Retail trade
263
Beziehungsmarketing
83
Relationship marketing
83
Online retailing
65
Online-Handel
65
Brand management
51
Markenführung
51
Distribution channel
49
Vertriebsweg
49
Preismanagement
45
Pricing strategy
45
Retailing
42
E-commerce
38
Electronic Commerce
38
Sales promotion
34
Vereinigte Staaten
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Verkaufsförderung
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Markenartikel
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Customer satisfaction
30
Kundenzufriedenheit
30
Brand image
28
Markenimage
28
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27
Dienstleistungsqualität
27
Ladengestaltung
27
Service quality
27
Store design
27
Marketing management
26
Marketingmanagement
26
Theorie
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Theory
24
Food retailing
23
Lebensmitteleinzelhandel
23
Einzelhandelspreis
22
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22
Internet marketing
20
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Grewal, Dhruv
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6
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6
Palmatier, Robert W.
6
Sethuraman, Raj
6
Shankar, Venkatesh
6
Brady, Michael K.
5
Dant, Rajiv P.
5
Dekimpe, Marnik G.
5
Inman, J. Jeffrey
5
Kopalle, Praveen K.
5
Kumar, V.
5
Levy, Michael
5
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Monroe, Kent B.
4
Neslin, Scott A.
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Oppewal, Harmen
4
Patrick, Vanessa M.
4
Popkowski Leszczyc, Peter T. L.
4
Berry, Leonard L.
3
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Journal of retailing
Journal of business research : JBR
2,322
Journal of retailing and consumer services
2,180
International journal of hospitality management
828
International Journal of Retail & Distribution Management
791
International journal of consumer studies
774
Psychology & marketing
742
The journal of brand management : an international journal
704
SpringerLink / Bücher
681
NBER working paper series
630
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
European Journal of Marketing
552
Working paper / National Bureau of Economic Research, Inc.
513
The journal of product & brand management
510
NBER Working Paper
458
Journal of Consumer Marketing
456
Journal of marketing research : JMR
445
Management science : journal of the Institute for Operations Research and the Management Sciences
439
European journal of marketing : EJM
432
Asia Pacific journal of marketing and logistics
431
The international review of retail, distribution and consumer research
419
Tourism management : research, policies, practice
417
International journal of retail & distribution management
415
Journal of Product & Brand Management
413
Journal of marketing
392
Journal of travel and tourism marketing
392
Journal of marketing management : MM
391
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
377
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of the Academy of Marketing Science
342
Journal of marketing communications
340
Marketing intelligence & planning
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
332
Journal of fashion marketing and management
329
Marketing letters : a journal of research in marketing
328
Cogent business & management
323
European journal of operational research : EJOR
316
Journal of consumer behaviour : an international research review
303
The journal of consumer marketing
300
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ECONIS (ZBW)
532
USB Cologne (EcoSocSci)
2
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1
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
2
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
3
Determinants of store
brand
share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
4
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
5
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
6
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
7
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
8
Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Plas, Joep van der
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10015065154
Saved in:
9
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
10
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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