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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
148
Retail trade
148
Beziehungsmarketing
73
Relationship marketing
73
Online retailing
57
Online-Handel
57
Brand management
52
Markenführung
52
Preismanagement
40
Pricing strategy
40
Distribution channel
33
Vertriebsweg
33
E-commerce
31
Electronic Commerce
31
Internet marketing
30
Online-Marketing
30
Brand
28
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28
Verkaufsförderung
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Markenartikel
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Dienstleistungsqualität
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25
Customer satisfaction
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Kundenzufriedenheit
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Marketingmanagement
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Store design
23
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Markenimage
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Retail price
21
Food retailing
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20
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Grewal, Dhruv
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8
Blut, Markus
6
Breugelmans, Els
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Campo, Katia
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Ruyter, Ko de
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4
Burton, Scot
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Mantrala, Murali K.
4
Monroe, Kent B.
4
Neslin, Scott A.
4
Oppewal, Harmen
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Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Suri, Rajneesh
4
Wetzels, Martin
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
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Biswas, Abhijit
3
Dass, Mayukh
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Evanschitzky, Heiner
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Gauri, Dinesh Kumar
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Geyskens, Inge
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Howlett, Elizabeth
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Inman, J. Jeffrey
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Jha, Subhash
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Jin, Liyin
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Kukar-Kinney, Monika
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Lamey, Lien
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Lehmann, Donald R.
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Ma, Yu
3
Melis, Kristina
3
Noble, Stephanie M.
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Journal of retailing
Journal of business research : JBR
2,392
Journal of retailing and consumer services
2,042
International journal of hospitality management
872
Psychology & marketing
788
SpringerLink / Bücher
788
International journal of consumer studies
782
The journal of brand management : an international journal
650
NBER working paper series
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Journal of advertising research
556
European Journal of Marketing
549
Working paper / National Bureau of Economic Research, Inc.
526
The journal of product & brand management
498
Journal of Consumer Marketing
494
European journal of marketing : EJM
476
Management science : journal of the Institute for Operations Research and the Management Sciences
467
NBER Working Paper
464
Journal of marketing research : JMR
439
Journal of marketing communications
434
Asia Pacific journal of marketing and logistics
430
Tourism management : research, policies, practice
425
Technological forecasting & social change : an international journal
416
Journal of marketing
406
Journal of marketing management : MM
401
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
399
Journal of travel and tourism marketing
388
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Telecommunications policy : the international journal of digital economy, data sciences and new media
355
Journal of international consumer marketing
350
Marketing letters : a journal of research in marketing
350
Journal of Product & Brand Management
349
Journal of the Academy of Marketing Science
348
Marketing intelligence & planning
346
Journal of advertising : official publication of the American Academy of Advertising
340
Cogent business & management
338
International journal of advertising : the quarterly review of marketing communications
338
International journal of advertising : the review of marketing communications
321
Journal of fashion marketing and management
320
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ECONIS (ZBW)
357
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1
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357
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1
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
2
Advertising
effects under consumer heterogeneity : the moderating role of brand experience,
advertising
recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
3
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
5
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
6
The impact of mobile app adoption on physical and online channels
Lim, Boram
;
Xie, Ying
;
Haruvy, Ernan
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10013426737
Saved in:
7
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
Saved in:
8
Empirical generalizations in search engine
advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
9
The importance of trust for personalized online
advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
10
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
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