Narrow search
Showing 1 - 10 of 20
Cover Image
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.; Bagchi, Rajesh; Block, Lauren G. - In: Journal of retailing 92 (2016) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Cover Image
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Cover Image
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German; Klapper, Daniel - In: Journal of retailing 92 (2016) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Cover Image
The role of big data and predictive analytics in retailing
Bradlow, Eric T.; Gangwar, Manish; Kopalle, Praveen K.; … - In: Journal of retailing 93 (2017) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10011704696
Cover Image
Price font disfluency : anchoring effects on future price expectations
Mead, James A.; Hardesty, David M. - In: Journal of retailing 94 (2018) 1, pp. 102-112
Persistent link: https://www.econbiz.de/10011833486
Cover Image
Retailer categorization : how store-format price image influences expected prices and consumer choices
Koschmann, Anthony; Isaac, Mathew S. - In: Journal of retailing 94 (2018) 4, pp. 364-379
Persistent link: https://www.econbiz.de/10011958213
Cover Image
Retail market power in a shopping basket model of supermarket competition
Richards, Timothy J.; Hamilton, Stephen F.; Yonezawa, Koichi - In: Journal of retailing 94 (2018) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10011930802
Cover Image
Pure components versus pure bundling in a marketing channel
Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
Cover Image
The contingent effects of semantic price cues
Grewal, Dhruv; Roggeveen, Anne L.; Lindsey-Mullikin, Joan - In: Journal of retailing 90 (2014) 2, pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Cover Image
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun; Suk, Kwanho - In: Journal of retailing 96 (2020) 3, pp. 383-396
Persistent link: https://www.econbiz.de/10012420854