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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
145
Retail trade
145
Beziehungsmarketing
72
Relationship marketing
72
Online retailing
52
Online-Handel
52
Preismanagement
36
Pricing strategy
36
Brand management
34
Markenführung
34
Marketing management
31
Marketingmanagement
31
Distribution channel
30
Vertriebsweg
30
Retailing
29
E-commerce
27
Electronic Commerce
27
Dienstleistungsqualität
26
Sales promotion
26
Service quality
26
Verkaufsförderung
26
Brand
24
Customer satisfaction
24
Kundenzufriedenheit
24
Markenartikel
22
Einzelhandelspreis
20
Food retailing
20
Ladengestaltung
20
Lebensmitteleinzelhandel
20
Retail price
20
Store design
20
Internet marketing
19
Online-Marketing
19
Brand image
18
Experiment
18
Markenimage
18
Theorie
18
Theory
18
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10
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332
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2
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Article in journal
334
Aufsatz in Zeitschrift
334
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2
Collection of articles of several authors
2
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2
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English
334
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Grewal, Dhruv
17
Roggeveen, Anne L.
7
Blut, Markus
6
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Verhoef, Peter C.
6
Burton, Scot
4
Mantrala, Murali K.
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
3
Goodstein, Ronald Charles
3
Guha, Abhijit
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Jin, Liyin
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Levy, Michael
3
Ma, Yu
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
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Journal of retailing
Journal of business research : JBR
2,449
Journal of retailing and consumer services
2,046
SpringerLink / Bücher
1,022
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,014
International journal of hospitality management
864
International journal of consumer studies
784
Psychology & marketing
701
Business strategy and the environment
680
Technological forecasting & social change : an international journal
642
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
583
Journal of business ethics : JOBE
561
Springer eBook Collection
547
Working paper / National Bureau of Economic Research, Inc.
485
European journal of marketing : EJM
474
The journal of brand management : an international journal
453
European Journal of Marketing
449
Industrial marketing management : the international journal for industrial and high-tech firms
439
NBER Working Paper
431
The journal of product & brand management
427
Cogent business & management
423
Asia Pacific journal of marketing and logistics
421
Journal of marketing management : MM
418
Tourism management : research, policies, practice
416
Management science : journal of the Institute for Operations Research and the Management Sciences
414
Journal of strategic marketing
394
Journal of marketing communications
390
Journal of the Academy of Marketing Science
387
International journal of production economics
382
Corporate social responsibility and environmental management
379
Journal of Consumer Marketing
377
Journal of marketing research : JMR
374
Journal of marketing
372
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
364
Marketing intelligence & planning
361
Journal of travel and tourism marketing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
International Journal of Energy Economics and Policy : IJEEP
337
Journal of international consumer marketing
325
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ECONIS (ZBW)
334
Showing
1
-
10
of
334
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date (oldest first)
1
Building a sustainable shelf : the role of firm sustainability reputation
Carter, Kealy
;
Jayachandran, Satish
;
Murdock, Mitchel R.
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 507-522
Persistent link: https://www.econbiz.de/10013270693
Saved in:
2
Reciprocal effects of the corporate reputation and store equity of retailers
Swoboda, Bernhard
;
Berg, Bettina
;
Schramm-Klein, Hanna
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10010226421
Saved in:
3
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
4
Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.
;
Bearden, William O.
;
Carlson, Jay P.
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10003452388
Saved in:
5
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
6
To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric
;
Schau, Hope Jensen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
Saved in:
7
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
10
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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