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Multichannel customer segmenta...
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Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Distribution channel
6
Vertriebsweg
6
E-commerce
5
Einzelhandel
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Electronic Commerce
5
Retail trade
5
Online retailing
4
Online-Handel
4
Brand management
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Markenführung
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Customer journey
2
Customer satisfaction
2
Internet
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Kundenzufriedenheit
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Marktsegmentierung
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Multichannel customer management
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Multichannel strategy
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Verhoef, Peter C.
20
Neslin, Scott A.
9
Sloot, Laurens M.
7
Konuş, Umut
4
Langerak, Fred
3
Lemon, Katherine N.
3
Parasuraman, A.
3
Roggeveen, Anne
3
Tsiros, Michael
3
Donkers, Bas
2
Franses, Philip Hans
2
Pauwels, Koen
2
Schlesinger, Leonard A.
2
Bilgicer, Tolga
1
Doorn, Jenny van
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Emrich, Oliver
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Everdingen, Yvonne Maria van
1
Gedenk, Karen
1
Herhausen, Dennis
1
Hoekstra, Janny C.
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Hong, Zhao
1
Hunneman, Auke
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Inman, J. Jeffrey
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Jedidi, Kamel
1
Kannan, P. K.
1
Kleinlercher, Kristina
1
Lehmann, Donald R.
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Li, Jing
1
Liu, Huan
1
Lobschat, Lara
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Montaguti, Elisa
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Nierop, Johannes Erjen Maurice van
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Rudolph, Thomas
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Taylor, Gail Ayala
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Valentini, Sara
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van Everdingen, Yvonne M.
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Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of marketing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
18
MSI reports : working paper series
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Tuck School of Business working paper / Tuck School of Business at Dartmouth
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
8
Marketing Science
8
Journal of service management
7
Marketing letters : a journal of research in marketing
7
Journal of Service Management
6
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Journal of service research : JSR
5
Foundations and trends in marketing : FTMKT
4
Harvard business review : HBR
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of service research
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing Letters
4
Retailing in the 21st century : current and future trends
4
ERIM Report Series Reference
3
Journal of retailing and consumer services
3
Management Science
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Rotterdam Institute for Business Economic Studies
3
A research agenda for digital transformation : multidisciplinary perspectives
2
Customer engagement : contemporary issues and challenges
2
Customer engagement marketing
2
Decision support systems : DSS ; the international journal
2
European Journal of Marketing
2
European Management Journal
2
European journal of marketing : EJM
2
European management journal
2
European review of agricultural economics : ERAE
2
Foundations and Trends(R) in Marketing
2
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ECONIS (ZBW)
15
OLC EcoSci
12
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1
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
2
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
3
Drivers of and barriers to organic purchase behavior
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
Saved in:
4
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
5
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
6
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
7
The impact of brand delisting on store switching and brand switching intentions
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003782186
Saved in:
8
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
9
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
10
Multichannel Shopper Segments and Their Covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10008146804
Saved in:
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