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~isPartOf:"Journal of retailing"
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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
144
Retail trade
144
Beziehungsmarketing
71
Relationship marketing
71
Online retailing
55
Online-Handel
55
Sales promotion
49
Verkaufsförderung
49
Preismanagement
43
Pricing strategy
43
Brand management
34
Markenführung
34
Distribution channel
31
Vertriebsweg
31
E-commerce
30
Electronic Commerce
30
Internet marketing
30
Online-Marketing
30
Einzelhandelspreis
28
Retail price
28
Retailing
27
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
24
Dienstleistungsqualität
24
Service quality
24
Ladengestaltung
22
Markenartikel
22
Store design
22
Brand image
21
Food retailing
21
Lebensmitteleinzelhandel
21
Markenimage
21
Marketing management
21
Marketingmanagement
21
Experiment
20
Advertising effects
19
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Grewal, Dhruv
18
Breugelmans, Els
7
Roggeveen, Anne L.
7
Blut, Markus
6
Campo, Katia
6
Nordfält, Jens
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6
Verhoef, Peter C.
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5
Ruyter, Ko de
5
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4
Dekimpe, Marnik G.
4
Gauri, Dinesh Kumar
4
Jha, Subhash
4
Kukar-Kinney, Monika
4
Mantrala, Murali K.
4
Neslin, Scott A.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Sprott, David E.
4
Suri, Rajneesh
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
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Biswas, Abhijit
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Dass, Mayukh
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Evanschitzky, Heiner
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Geyskens, Inge
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Guha, Abhijit
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Hardesty, David M.
3
Haruvy, Ernan
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Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jin, Liyin
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Melis, Kristina
3
Noble, Stephanie M.
3
Pauwels, Koen
3
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Journal of retailing
Journal of business research : JBR
2,245
Journal of retailing and consumer services
2,045
International journal of hospitality management
846
International journal of consumer studies
782
Psychology & marketing
779
NBER working paper series
651
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
SpringerLink / Bücher
589
The economic and social review
530
Working paper / National Bureau of Economic Research, Inc.
530
Journal of advertising research
522
European Journal of Marketing
521
Journal of Consumer Marketing
489
NBER Working Paper
477
Management science : journal of the Institute for Operations Research and the Management Sciences
456
European journal of marketing : EJM
441
Journal of marketing communications
427
Journal of marketing research : JMR
426
Asia Pacific journal of marketing and logistics
412
Tourism management : research, policies, practice
408
The journal of product & brand management
406
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
377
Journal of travel and tourism marketing
376
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
373
The journal of brand management : an international journal
373
Journal of marketing management : MM
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Working paper / The Economic and Social Research Institute
356
Journal of marketing
355
Journal of advertising : official publication of the American Academy of Advertising
347
Marketing letters : a journal of research in marketing
347
Journal of international consumer marketing
345
International journal of advertising : the quarterly review of marketing communications
337
Journal of the Academy of Marketing Science
330
Technological forecasting & social change : an international journal
330
Cogent business & management
323
International journal of advertising : the review of marketing communications
319
Young consumers : insight and ideas for responsible marketers
312
International journal of internet marketing and advertising : IJIMA
311
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ECONIS (ZBW)
357
Showing
1
-
10
of
357
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date (oldest first)
1
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
On the edge of buying : a
targeting
approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian
;
Wilken, Robert
;
Eisenbeiß, Maik
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
Saved in:
3
Advertising
effects under consumer heterogeneity : the moderating role of brand experience,
advertising
recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
4
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
5
Dynamic right-slanted fonts increase the effectiveness of promotional retail
advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
6
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
7
Decomposing cross-channel
advertising
support of retailer price
promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
8
The importance of trust for personalized online
advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
9
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
10
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
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