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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
149
Retail trade
149
Beziehungsmarketing
72
Relationship marketing
72
Online retailing
57
Online-Handel
57
Brand management
52
Markenführung
52
Preismanagement
38
Pricing strategy
38
Sales promotion
30
Verkaufsförderung
30
Brand image
29
Distribution channel
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Markenimage
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Electronic Commerce
28
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Retailing
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Customer satisfaction
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Markenartikel
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24
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Store design
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21
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Retail price
21
Food retailing
20
Lebensmitteleinzelhandel
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19
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Grewal, Dhruv
15
Verhoef, Peter C.
9
Blut, Markus
7
Breugelmans, Els
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Campo, Katia
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Nordfält, Jens
6
Roggeveen, Anne L.
6
Ruyter, Ko de
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4
Burton, Scot
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Dekimpe, Marnik G.
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
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Hardesty, David M.
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Haruvy, Ernan
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Howlett, Elizabeth
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Inman, J. Jeffrey
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Jin, Liyin
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Kukar-Kinney, Monika
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Lamey, Lien
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Ma, Yu
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Mantrala, Murali K.
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Melis, Kristina
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Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
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Journal of retailing
Journal of business research : JBR
2,441
Journal of retailing and consumer services
2,021
International journal of hospitality management
883
International journal of consumer studies
778
Psychology & marketing
768
SpringerLink / Bücher
751
The journal of brand management : an international journal
690
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
590
The journal of product & brand management
509
Working paper / National Bureau of Economic Research, Inc.
492
Tourism management : research, policies, practice
489
European Journal of Marketing
466
Technological forecasting & social change : an international journal
449
Asia Pacific journal of marketing and logistics
434
Journal of travel and tourism marketing
429
NBER Working Paper
426
European journal of marketing : EJM
420
Journal of Consumer Marketing
418
Management science : journal of the Institute for Operations Research and the Management Sciences
410
Journal of marketing management : MM
409
Journal of Product & Brand Management
408
Journal of marketing research : JMR
395
Journal of marketing communications
369
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of marketing
359
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Cogent business & management
345
Marketing intelligence & planning
344
Journal of international consumer marketing
336
Journal of the Academy of Marketing Science
335
Journal of fashion marketing and management
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Marketing letters : a journal of research in marketing
323
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
318
Journal of consumer behaviour : an international research review
316
International journal of contemporary hospitality management
313
International journal of retail & distribution management
312
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ECONIS (ZBW)
349
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1
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10
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349
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1
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
2
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
5
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
6
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
7
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
8
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
9
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
10
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
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