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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
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Should firms display the sale price using larger font?
Bhattacharyya, Ayan; Jha, Subhash; Guha, Abhijit; … - In: Journal of retailing 99 (2023) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10014283354
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How artificial intelligence will affect the future of retailing
Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
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Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv; Benoit, Sabine; Noble, Stephanie M.; … - In: Journal of retailing 99 (2023) 4, pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes
El-Manstrly, Dahlia; Herhausen, Dennis; Guha, Abhijit; … - In: Journal of retailing 100 (2024) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10015065218
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Semantic cues in reference price advertisements: The moderating role of cue concreteness
Krishnan, Balaji C.; Biswas, Abhijit; Netemeyer, Richard G. - In: Journal of retailing 82 (2006) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10007259594
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Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion
Biswas, Abhijit; Dutta, Sujay; Pullig, Chris - In: Journal of retailing 82 (2006) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10007279921
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Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level
Dutta, Sujay; Biswas, Abhijit - In: Journal of retailing 81 (2005) 4, pp. 283-292
Persistent link: https://www.econbiz.de/10006605732
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Partitioned pricing: Can we always divide and prosper?
Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436
Persistent link: https://www.econbiz.de/10007883833
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Partitioned pricing : can we always divide and prosper?
Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436
Persistent link: https://www.econbiz.de/10003598471