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Competitive retailer strategies for new market research, entry and positioning decisions
Yang, Xiaodong; Cai, Gangshu; Chen, Ying-Ju; Yang, … - In: Journal of retailing 93 (2017) 2, pp. 172-186
Persistent link: https://www.econbiz.de/10011721774
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Differentiation via technology : strategic positioning of services following the introduction of disruptive technology
Padgett, Dan; Mulvey, Michael S. - In: Journal of retailing 83 (2007) 4, pp. 375-391
Persistent link: https://www.econbiz.de/10003598457
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Multiple unit price promotions and their effects on quantity purchase intentions
Manning, Kenneth C.; Sprott, David E. - In: Journal of retailing 83 (2007) 4, pp. 411-421
Persistent link: https://www.econbiz.de/10003598470
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The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred; Goetz, Oliver; Mantrala, Murali K.; … - In: Journal of retailing 91 (2015) 4, pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
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Common method bias in marketing : causes, mechanisms, and procedural remedies
MacKenzie, Scott B.; Podsakoff, Philip M. - In: Journal of retailing 88 (2012) 4, pp. 542-555
Persistent link: https://www.econbiz.de/10009707070
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Viswanathan, Madhu; Kayande, Ujwal - In: Journal of retailing 88 (2012) 4, pp. 556-562
Persistent link: https://www.econbiz.de/10009719238
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Identifying demand effects in a large network of product categories
Gelper, Sarah; Wilms, Ines; Croux, Christophe - In: Journal of retailing 92 (2016) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10011484035
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The economic benefits to retailers from customer participation in proprietary web panels
Allen, B. J.; Dholakia, Utpal M.; Basuroy, Suman - In: Journal of retailing 92 (2016) 2, pp. 147-161
Persistent link: https://www.econbiz.de/10011504972
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Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh; Inman, J. Jeffrey; Mantrala, Murali K. - In: Journal of retailing 87 (2011), pp. 29-42
Persistent link: https://www.econbiz.de/10009269265