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Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver; Plank, Andreas - In: Journal of retailing 98 (2022) 4, pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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An empirical investigation of composite product choice
Desai, Kalpesh Kaushik; Gauri, Dinesh Kumar; Ma, Yu - In: Journal of retailing 90 (2014) 4, pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
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Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo; Jacob, Saskia; Klarmann, Martin - In: Journal of retailing 98 (2022) 4, pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
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Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine; Kocher, Bruno - In: Journal of retailing 96 (2020) 2, pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann; Chebat, Jean-Charles - In: Journal of retailing 89 (2013) 4, pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer; Kumar, Piyush; Dass, Mayukh - In: Journal of retailing 97 (2021) 3, pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining; Zhou, Xinyue; Wang, Lei; Qiuzhen, Wang - In: Journal of retailing 98 (2022) 2, pp. 335-355
Persistent link: https://www.econbiz.de/10013364290