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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
141
Retail trade
141
Beziehungsmarketing
70
Relationship marketing
70
Online retailing
52
Online-Handel
52
Preismanagement
35
Pricing strategy
35
Brand management
33
Markenführung
33
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29
E-commerce
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Electronic Commerce
29
Vertriebsweg
29
Retailing
27
Sales promotion
26
Verkaufsförderung
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Food retailing
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Ladengestaltung
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20
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18
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Grewal, Dhruv
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Blut, Markus
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Breugelmans, Els
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Campo, Katia
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Roggeveen, Anne L.
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Verhoef, Peter C.
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Ratchford, Brian Thomas
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Dant, Rajiv P.
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Gauri, Dinesh Kumar
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Mantrala, Murali K.
4
Monroe, Kent B.
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Oppewal, Harmen
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Patrick, Vanessa M.
4
Ruyter, Ko de
4
Ahlbom, Carl-Philip
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Bearden, William O.
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Bijmolt, Tammo H. A.
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Biswas, Abhijit
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Dass, Mayukh
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Kukar-Kinney, Monika
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Lehmann, Donald R.
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Levy, Michael
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Ma, Yu
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Journal of retailing
Journal of business research : JBR
2,236
Journal of retailing and consumer services
1,973
International journal of hospitality management
859
International journal of consumer studies
784
Psychology & marketing
698
NBER working paper series
632
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Working paper / National Bureau of Economic Research, Inc.
515
Technological forecasting & social change : an international journal
480
NBER Working Paper
463
The journal of product & brand management
401
Asia Pacific journal of marketing and logistics
395
Cogent business & management
388
Journal of business ethics : JOBE
380
European Journal of Marketing
377
Tourism management : research, policies, practice
369
European journal of marketing : EJM
367
Journal of Consumer Marketing
366
The journal of brand management : an international journal
365
SpringerLink / Bücher
361
Journal of travel and tourism marketing
353
Management science : journal of the Institute for Operations Research and the Management Sciences
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
343
International journal of contemporary hospitality management
337
Journal of marketing management : MM
334
Journal of international consumer marketing
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
Journal of the Academy of Marketing Science
313
Journal of marketing communications
309
Marketing letters : a journal of research in marketing
302
The international review of retail, distribution and consumer research
301
Journal of marketing
300
International journal of retail & distribution management
295
Journal of fashion marketing and management
295
Marketing intelligence & planning
294
Journal of hospitality marketing & management
287
Journal of consumer behaviour : an international research review
286
The journal of consumer marketing
285
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ECONIS (ZBW)
338
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1
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
2
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
3
The effect of retail assortment size on perceptions, choice, and sales : review and research directions
Sethuraman, Raj
;
Gázquez-Abad, Juan Carlos
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10013207540
Saved in:
4
Retail store formats, competition and shopper behavior : a systematic review
Bonfrer, Andre
;
Chintagunta, Pradeep K.
;
Dhar, Sanjay
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10013207542
Saved in:
5
Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
Saved in:
6
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
7
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred
;
Goetz, Oliver
;
Mantrala, Murali K.
; …
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Saved in:
8
A categorization of small retailer research streams: what does it portend for future research?
Runyan, Rodney C.
;
Droge, Cornelia
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10003732241
Saved in:
9
Bridging the B2C and B2B research divide : the domain of retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 371-397
Persistent link: https://www.econbiz.de/10003794919
Saved in:
10
The theoretical domains of retailing research : a retrospective
Brown, James R.
;
Dant, Rajiv P.
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003870378
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