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Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver; Plank, Andreas - In: Journal of retailing 98 (2022) 4, pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
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Shaping retail brand personality perceptions by bodily experiences
Möller, Jana; Herm, Steffen - In: Journal of retailing 89 (2013) 4, pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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An empirical investigation of composite product choice
Desai, Kalpesh Kaushik; Gauri, Dinesh Kumar; Ma, Yu - In: Journal of retailing 90 (2014) 4, pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
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Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo; Jacob, Saskia; Klarmann, Martin - In: Journal of retailing 98 (2022) 4, pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
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Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.; Norman, Andrew T.; Miyazaki, Anthony D. - In: Journal of retailing 83 (2007) 4, pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
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The impact of different touchpoints on brand consideration
Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253
Persistent link: https://www.econbiz.de/10011308932