//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managing Brand Strength in a B...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
144
Retail trade
144
Beziehungsmarketing
72
Relationship marketing
72
Online retailing
52
Online-Handel
52
Brand management
51
Markenführung
51
Preismanagement
36
Pricing strategy
36
Markenartikel
32
Distribution channel
30
Marketing management
30
Marketingmanagement
30
Vertriebsweg
30
Brand image
29
Markenimage
29
E-commerce
27
Electronic Commerce
27
Retailing
27
Sales promotion
27
Verkaufsförderung
27
Brand
26
Dienstleistungsqualität
25
Service quality
25
Customer satisfaction
22
Kundenzufriedenheit
22
Einzelhandelspreis
21
Ladengestaltung
21
Retail price
21
Store design
21
Internet marketing
19
Online-Marketing
19
Food retailing
18
Lebensmitteleinzelhandel
18
Theorie
17
Theory
17
Experiment
16
more ...
less ...
Online availability
All
Undetermined
191
Type of publication
All
Article
346
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
340
Aufsatz in Zeitschrift
340
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
340
Undetermined
8
Author
All
Grewal, Dhruv
14
Verhoef, Peter C.
9
Breugelmans, Els
7
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Blut, Markus
5
Ruyter, Ko de
5
Brady, Michael K.
4
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Levy, Michael
3
Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
Seetharaman, Seethu
3
Sethuraman, Raj
3
Shankar, Venkatesh
3
more ...
less ...
Published in...
All
Journal of retailing
Journal of business research : JBR
2,478
Journal of retailing and consumer services
2,007
SpringerLink / Bücher
787
International journal of hospitality management
780
International journal of consumer studies
766
Psychology & marketing
736
The journal of brand management : an international journal
698
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
NBER working paper series
551
European journal of marketing : EJM
510
The journal of product & brand management
508
Working paper / National Bureau of Economic Research, Inc.
465
Journal of marketing management : MM
464
Journal of marketing research : JMR
458
Asia Pacific journal of marketing and logistics
443
Industrial marketing management : the international journal for industrial and high-tech firms
436
Management science : journal of the Institute for Operations Research and the Management Sciences
410
NBER Working Paper
408
Journal of marketing
407
Journal of strategic marketing
403
Tourism management : research, policies, practice
398
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
396
Journal of marketing communications
394
Journal of the Academy of Marketing Science
391
Journal of travel and tourism marketing
391
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
362
Marketing intelligence & planning
357
Marketing letters : a journal of research in marketing
345
Cogent business & management
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
335
Journal of international consumer marketing
328
Journal of fashion marketing and management
323
International journal of retail & distribution management
320
Journal of consumer behaviour : an international research review
312
The journal of consumer marketing
307
The international review of retail, distribution and consumer research
303
Journal of business ethics : JOBE
301
International journal of contemporary hospitality management
295
Journal of advertising research
290
more ...
less ...
Source
All
ECONIS (ZBW)
348
Showing
1
-
10
of
348
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
2
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
3
Do shoppers choose the same
brand
on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
4
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
5
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
6
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
7
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
8
Brand
presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
9
Uppercase premium effect : the role of
brand
letter case in
brand
premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
10
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->