Narrow search
Showing 1 - 6 of 6
Cover Image
The evolution of marketing channel research domains and methodologies : an integrative review and future directions
Krafft, Manfred; Goetz, Oliver; Mantrala, Murali K.; … - In: Journal of retailing 91 (2015) 4, pp. 569-585
Persistent link: https://www.econbiz.de/10011422437
Cover Image
Special issue: past, present, and future of marketing channels
Palmatier, Robert W. (ed.); Krafft, Manfred (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011422473
Cover Image
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Cover Image
Insight is power : understanding the terms of the consumer-firm data exchange
Krafft, Manfred; Kumar, Vikas; Harmeling, Colleen; … - In: Journal of retailing 97 (2021) 1, pp. 133-149
Persistent link: https://www.econbiz.de/10012514585
Cover Image
The future of physical stores : creating reasons for customers to visit
Breugelmans, Els; Altenburg, Lina; Lehmkuhle, Felix; … - In: Journal of retailing 99 (2023) 4, pp. 532-546
Persistent link: https://www.econbiz.de/10014465645
Cover Image
Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner; Dellaert, Benedict; Krafft, Manfred; … - In: Journal of retailing 87 (2011) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009177972