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Subject
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Einzelhandel
313
Consumer behaviour
303
Konsumentenverhalten
303
Retail trade
254
Beziehungsmarketing
79
Relationship marketing
79
Online retailing
59
Online-Handel
59
Brand management
51
Markenführung
51
Distribution channel
47
Preismanagement
47
Pricing strategy
47
Vertriebsweg
47
Sales promotion
46
Verkaufsförderung
46
E-commerce
38
Electronic Commerce
38
Retailing
38
Vereinigte Staaten
34
Markenartikel
32
Customer satisfaction
30
Kundenzufriedenheit
30
Einzelhandelspreis
29
Retail price
29
Brand
26
Brand image
26
Markenimage
26
Dienstleistungsqualität
25
Ladengestaltung
25
Marketing management
25
Marketingmanagement
25
Service quality
25
Store design
25
Theorie
23
Theory
23
Food retailing
22
Lebensmitteleinzelhandel
22
Internet marketing
21
Online-Marketing
21
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9
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458
Aufsatz in Zeitschrift
458
Collection of articles of several authors
7
Sammelwerk
7
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1
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Language
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English
459
Undetermined
66
Author
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Grewal, Dhruv
27
Roggeveen, Anne L.
11
Ratchford, Brian Thomas
10
Gauri, Dinesh Kumar
9
Verhoef, Peter C.
9
Breugelmans, Els
7
Nordfält, Jens
7
Campo, Katia
6
Kopalle, Praveen K.
6
Noble, Stephanie M.
6
Palmatier, Robert W.
6
Shankar, Venkatesh
6
Blut, Markus
5
Brady, Michael K.
5
Dant, Rajiv P.
5
Inman, J. Jeffrey
5
Kumar, V.
5
Levy, Michael
5
Monroe, Kent B.
5
Ruyter, Ko de
5
Sethuraman, Raj
5
Bearden, William O.
4
Brown, James R.
4
Burton, Scot
4
Dekimpe, Marnik G.
4
Evanschitzky, Heiner
4
Ganesan, Shankar
4
Hollander, Stanley C.
4
Jha, Subhash
4
Kukar-Kinney, Monika
4
MacKenzie, Scott B.
4
Neslin, Scott A.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Pauwels, Koen
4
Popkowski Leszczyc, Peter T. L.
4
Sprott, David E.
4
Talukdar, Debabrata
4
Ahlbom, Carl-Philip
3
Berry, Leonard L.
3
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Published in...
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Journal of retailing
Journal of business research : JBR
2,287
Journal of retailing and consumer services
2,169
International journal of consumer studies
775
International journal of hospitality management
757
Psychology & marketing
698
SpringerLink / Bücher
683
The journal of brand management : an international journal
670
NBER working paper series
630
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Economics Papers from University Paris Dauphine
565
Working paper / National Bureau of Economic Research, Inc.
519
The journal of product & brand management
501
NBER Working Paper
463
European Journal of Marketing
456
Journal of marketing research : JMR
453
Management science : journal of the Institute for Operations Research and the Management Sciences
440
European journal of marketing : EJM
427
Asia Pacific journal of marketing and logistics
422
International journal of retail & distribution management
416
The international review of retail, distribution and consumer research
415
Journal of Consumer Marketing
399
International Journal of Retail & Distribution Management
397
Journal of marketing
394
Journal of marketing management : MM
377
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Journal of travel and tourism marketing
342
Tourism management : research, policies, practice
342
Journal of marketing communications
333
Marketing letters : a journal of research in marketing
333
Journal of international consumer marketing
332
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
329
Cogent business & management
325
Journal of fashion marketing and management
325
Journal of Product & Brand Management
322
Journal of the Academy of Marketing Science
319
European journal of operational research : EJOR
314
Journal of consumer behaviour : an international research review
300
The journal of consumer marketing
296
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Source
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ECONIS (ZBW)
523
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
525
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date (oldest first)
1
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
2
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
3
Determinants of store
brand
share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
4
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
5
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
6
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
7
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
8
Two-tier store
brand
: the benefic impact of a value
brand
on perceptions of a premium
brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
9
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
10
Effect of store
brand
introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
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