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The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann; Chebat, Jean-Charles - In: Journal of retailing 89 (2013) 4, pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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Determinants of store brand share
Sethuraman, Raj; Katrijn, Gielens - In: Journal of retailing 90 (2014) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
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The future of private labels : towards a smart private label strategy
Gielens, Katrijn; Ma, Yu; Namin, Aidin; Sethuraman, Raj; … - In: Journal of retailing 97 (2021) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
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Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver; Dekimpe, Marnik G.; … - In: Journal of retailing 98 (2022) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne; Deleersnyder, Barbara - In: Journal of retailing 94 (2018) 3, pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.; Thomas, Dominic - In: Journal of retailing 87 (2011) 4, pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
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Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph; Jaenicke, Edward; Wang, Emily; Wu, … - In: Journal of retailing 95 (2019) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
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Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 94 (2018) 1, pp. 21-32
Persistent link: https://www.econbiz.de/10011833431