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Consumer behaviour
303
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303
Einzelhandel
144
Retail trade
144
Relationship marketing
104
Beziehungsmarketing
103
Online retailing
49
Online-Handel
49
Brand management
35
Markenführung
35
Distribution channel
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Preismanagement
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Pricing strategy
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Vertriebsweg
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Marketing management
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Marketingmanagement
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Dienstleistungsqualität
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Electronic Commerce
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Retailing
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Markenimage
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Store design
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Grewal, Dhruv
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Oppewal, Harmen
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Patrick, Vanessa M.
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Pauwels, Koen
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Ratchford, Brian Thomas
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Bearden, William O.
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Biswas, Abhijit
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Biswas, Dipayan
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Cronin, J. J.
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Ma, Yu
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Journal of retailing
Journal of business research : JBR
2,518
Journal of retailing and consumer services
2,089
International journal of hospitality management
863
International journal of consumer studies
774
SpringerLink / Bücher
735
Psychology & marketing
704
Industrial marketing management : the international journal for industrial and high-tech firms
690
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
554
European Journal of Marketing
539
MPRA Paper
538
European journal of marketing : EJM
490
Journal of marketing management : MM
457
Asia Pacific journal of marketing and logistics
452
Working paper / National Bureau of Economic Research, Inc.
451
Journal of strategic marketing
448
Journal of marketing
443
Journal of the Academy of Marketing Science
441
The journal of product & brand management
419
The journal of brand management : an international journal
414
Management science : journal of the Institute for Operations Research and the Management Sciences
408
Journal of Consumer Marketing
407
Journal of marketing research : JMR
404
NBER Working Paper
393
Economics Bulletin
392
Journal of travel and tourism marketing
377
The journal of services marketing
377
Journal of marketing communications
376
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
375
Tourism management : research, policies, practice
367
Marketing intelligence & planning
357
Cogent business & management
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
The service industries journal
347
Marketing letters : a journal of research in marketing
344
Journal of international consumer marketing
332
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
330
International journal of contemporary hospitality management
326
International journal of retail & distribution management
318
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ECONIS (ZBW)
350
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1
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
2
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
3
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
4
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
5
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
6
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
7
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
8
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
9
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
10
Consequences of value in retail markets
Chaudhuri, Arjun
;
Ligas, Mark
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 406-419
Persistent link: https://www.econbiz.de/10003892384
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