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Relationship marketing
104
Beziehungsmarketing
103
Consumer behaviour
91
Konsumentenverhalten
91
Einzelhandel
69
Retail trade
69
E-commerce
46
Electronic Commerce
46
Online retailing
40
Online-Handel
40
Distribution channel
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Vertriebsweg
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Customer satisfaction
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Internet marketing
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Kundenbindungsprogramm
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Grewal, Dhruv
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Blut, Markus
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Noble, Stephanie M.
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Verhoef, Peter C.
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Breugelmans, Els
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Campo, Katia
3
Cronin, J. J.
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Evanschitzky, Heiner
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Inman, J. Jeffrey
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Lamey, Lien
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Lemon, Katherine N.
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Melis, Kristina
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Mittal, Vikas
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Neslin, Scott A.
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Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
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Skiera, Bernd
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Soysal, Gonca
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Biswas, Dipayan
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Chen, Jialie
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Fumagalli, Elena
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Kushwaha, Tarun
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Langerak, Fred
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Rao, Vithala R.
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Journal of retailing
Journal of business research : JBR
846
Journal of retailing and consumer services
791
SpringerLink / Bücher
582
Industrial marketing management : the international journal for industrial and high-tech firms
486
International journal of hospitality management
332
Telecommunications policy : the international journal of digital economy, data sciences and new media
273
The journal of services marketing
246
The service industries journal
228
The journal of business & industrial marketing
223
NBER working paper series
221
Electronic commerce research
219
European journal of operational research : EJOR
206
Technological forecasting & social change : an international journal
203
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
201
Working paper / National Bureau of Economic Research, Inc.
196
International journal of business information systems : IJBIS
193
Management science : journal of the Institute for Operations Research and the Management Sciences
193
Journal of strategic marketing
191
Journal of the Academy of Marketing Science
183
International journal of electronic customer relationship management : IJECRM
170
International journal of production economics
169
Information systems research : ISR
166
Springer eBook Collection
165
Gabler Edition Wissenschaft
160
Journal of travel and tourism marketing
160
NBER Working Paper
160
Tourism management : research, policies, practice
155
Journal of internet commerce
154
Information systems and e-business management : ISeB
152
Journal of marketing
152
Journal of hospitality marketing & management
147
International journal of contemporary hospitality management
146
Cogent business & management
142
Asia Pacific journal of marketing and logistics
139
International journal of production research
139
Springer eBook Collection / Business and Economics
138
MPRA Paper
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
Psychology & marketing
133
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ECONIS (ZBW)
152
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152
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1
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
2
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
3
The impact of mobile app adoption on physical and online channels
Lim, Boram
;
Xie, Ying
;
Haruvy, Ernan
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10013426737
Saved in:
4
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
5
Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.
;
Sharma, Pratyush Nidhi
;
Morgeson, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
Saved in:
6
The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing
;
Konuş, Umut
;
Pauwels, Koen
;
Langerak, Fred
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
Saved in:
7
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
8
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
9
Computer-mediated customization tendency (CMCT) and the adaptive e-service experience
Mathwick, Charla
;
Wagner, Janet
;
Unni, Ramaprasad
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 11-21
Persistent link: https://www.econbiz.de/10003969341
Saved in:
10
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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