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Organizing products with complements versus substitutes : effects on store preferences as a function of effort and assortment perceptions
Diehl, Kristin
;
Herpen, Erica van
;
Lamberton, Cait
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010500773
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2
Will he buy a surprise? : gender differences in the purchase of surprise offerings
Kovacheva, Aleksandra
;
Nikolova, Hristina
;
Lamberton, Cait
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 667-684
Persistent link: https://www.econbiz.de/10013535720
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